About Group Bayport
Group Bayport, headquartered in Atlanta (USA), is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, Neon Earth, Optamark and Northcape.
While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1500+ people. Having scaled to USD 150mn in 11 years, we believe we are at the cusp of exponential and disruptive growth ahead.
Why Group Bayport
Group Bayport is a fast-growing global custom e-commerce group with a bold vision to empower expressions through personalized products for businesses, homes, and individuals.
Guided by a deep culture of Customer Obsession, we aspire to become the world’s largest player in the custom products category by delivering exceptional buying experiences through innovation, technology, and a customer-first mindset. We operate 14 brands across 5 countries (US, UK, CA, AU, NZ), including BannerBuzz, Coversandall, Tarps&All, NeonEarth, and PatioHQ. We have 3 lines of Business – Signs& Display, Outdoor lifestyle, Custom home decor.
Role Overview
Group Bayport is looking for a senior product leader, to own and scale its end-to-end Global Commerce Signs & Display Business, spanning the full customer and operational journey from product discovery to customization, checkout, order management, production, fulfilment, delivery, and repeat purchase. This is a high-impact role, who can combine customer obsession, ecommerce growth, business ownership, product thinking, and operational depth to build a global commerce engine that drives revenue, improves conversion, accelerates fulfilment, and supports international scale.
The candidate will lead product strategy and execution across Signs & Display business, customer-facing storefront experiences, customized-product and design journeys, checkout and payments, order orchestration, production workflows, logistics integrations, and post-purchase experiences. A major expectation of this role is to improve how customers personalize, design, configure, preview, and approve customized products with confidence. This role requires strong product judgment, deep ecommerce understanding, comfort with complex business and operating systems, and the ability to partner effectively with engineering, design, operations, supply chain, logistics, merchandising, marketing, analytics, and executive leadership.
Key Responsibilities
- Commerce Growth & Storefront Experience: Own discovery-to-purchase journeys across search, navigation, category and product pages, landing pages, merchandising, personalization. Improve engagement, conversion, and revenue per visitor.
- Customized Product & Design Journey: Improve the end-to-end journey for customizable products, including product selection, personalization, artwork upload, online design tools, templates, sizing, materials, pricing, previews, proofing, and approvals. Help customers visualize outcomes, complete designs confidently, reduce errors, and move smoothly to cart and purchase.
- Cart, Checkout & Monetization: Drive cart, checkout, promotions, payments, cross-sell, upsell, shipping transparency, trust signals, and international payment improvements to lift conversion, AOV, and revenue.
- Commerce Systems & Scalability: Shape the roadmap for scalable commerce capabilities, including site performance, integrations, APIs, experimentation, catalogue operations, release velocity, and technical debt prioritization. Prior experience with any major ecommerce or marketplace stack is helpful but not mandatory.
- Order-to-Fulfilment Experience: Improve how orders move from purchase to production and delivery, including order orchestration, artwork approvals, production routing, SLA visibility, shipping rates, carrier integrations, tracking, returns, and delivery promise accuracy.
- Customer Account & Post-Purchase Experience: Improve account management, order tracking, reordering, returns, self-service support, loyalty, retention, and repeat purchase experiences.
Role Expectations
You will define the long-term vision, product strategy, and quarterly roadmap for global commerce business while balancing growth, customer experience, operational efficiency, and scalable execution. You will use customer analytics, funnel data, experimentation insights, and operational metrics to identify opportunities, prioritize initiatives, run experiments, and measure impact across the full commerce journey and fulfilment lifecycle. You will work closely with engineering and PDX (experience design specialist) to deliver scalable customer experiences, with production, supply chain, and logistics teams to improve order-to-delivery performance, and with marketing, SEO, merchandising, and executive stakeholders to align product investments with business goals.
Success Metrics
- Growth & Revenue: Conversion rate, revenue per visitor, average order value, checkout completion rate, product view rate, search success rate.
- Customer Experience: NPS, repeat purchase rate, support ticket reduction, design completion rate, configuration completion rate, artwork error reduction, proof approval time, time to purchase
- Commerce Scalability: Site performance, release velocity, system reliability, integration maturity, experimentation speed, operational scalability.
- Operational Efficiency: Order processing time, production cycle time, SLA adherence, production efficiency, defect reduction, order accuracy.
- Fulfilment & Logistics: Improve On-time delivery, shipping cost percentage, delivery promise accuracy, carrier performance, returns efficiency
Ideal Candidate Profile
The ideal candidate has 12+ years of product management experience leading high-impact ecommerce, marketplace, digital commerce, omnichannel, or growth products. He/she should bring strong understanding of Digital ecosystem, customer journeys, search and discovery, merchandising, ecommerce funnels, personalization, experimentation, customized-product journeys, design or configuration experiences, order management, fulfilment workflows, logistics, shipping, and customer lifecycle experiences.
This person should be comfortable operating at both strategic and execution levels. They must be able to define a bold commerce vision, translate ambiguous business needs into clear product priorities, partner with technical and operational teams, and drive measurable impact across customer-facing and operational domains. Experience in retail ecommerce, customized products, print-on-demand, marketplaces, global commerce, supply-chain-heavy businesses, or complex digital ecosystem would be especially valuable, but the role is intentionally open to strong ecommerce leaders from adjacent industries.
Positioning Summary: This is a senior global commerce leadership role with ownership across the complete customer and operational lifecycle:
Customer Acquisition → Discovery → Customization → Checkout → Production → Fulfillment → Delivery → Repeat Purchase
The role reports directly to the Business Head and offers a strong pathway toward broader business leadership responsibilities.