Job Title: Senior Graphic Designer
Location: Gurgaon (Work from Office)
Company: Group Bayport
About Group Bayport
Group Bayport is a global eCommerce organization powering multiple brands across B2B and consumer-facing markets. We combine technology, creativity, and operational excellence to deliver innovative products and impactful customer experiences worldwide.
Key Responsibilities
- Design high-quality creatives for:
- Digital advertising campaigns
- Social media posts
- Website banners
- Emailers
- Landing pages
- UI UX
· Mentor junior designers and review creative quality.
· Collaborate with develop and channel heads to ensure accurate implementation of designs.
· Develop and maintain brand guidelines and visual identity systems.
· Contribute to campaign ideation and visual concepts from brief to execution.
· Create responsive landing pages with strong UI/UX principles.
- Promotional campaigns
- Execute designs aligned with brand guidelines and campaign objectives.
- Translate marketing briefs into clean, engaging visual solutions.
- Collaborate with marketing, copywriters, developers, and fellow designers.
- Produce creatives optimized for different digital platforms and marketing channels.
- Ensure consistency across typography, color, layouts, imagery, and branding.
- Incorporate feedback quickly while maintaining design quality.
- Organize design files and maintain proper version control.
- Manage multiple design requests while meeting deadlines.
- Stay updated with current design trends, social media formats, and creative best practices.
- Use AI-powered creative tools responsibly to improve ideation, image generation, editing, mockups, and productivity while ensuring final outputs meet brand quality standards.
Required Skills & Qualifications
- 3–5 years of professional experience in Graphic Design, preferably in eCommerce, digital marketing, advertising, or agency environments.
- Strong portfolio demonstrating digital marketing creatives.
- Proficiency in Adobe Creative Suite:
- Photoshop
- Illustrator
- InDesign
- Working knowledge of Figma.
- Familiarity with AI creative tools such as ChatGPT, Adobe Firefly, Midjourney, Ideogram, Freepik AI, or similar platforms.
- Basic understanding of prompt writing for image generation and creative ideation.
- Strong understanding of:
- Layout
- Typography
- Color theory
- Composition
- Visual hierarchy
- Branding principles
- Ability to work independently while collaborating effectively with cross-functional teams.
- Good communication and time management skills.
Good to Have
- Experience working on global brands.
- Understanding of performance marketing creatives and platform-specific design best practices (Meta, Google, LinkedIn, etc.).
- Basic photography or image retouching skills.
What We’re Looking For
- Creative thinker with strong execution skills.
- Passion for visual storytelling and design excellence.
- Curious about emerging design trends and AI-powered creative workflows.
- Strong attention to detail.
- Ability to work efficiently in a fast-paced environment.
- Positive attitude with a willingness to learn and grow.
- Team player who takes ownership of assigned work and consistently delivers high-quality creative output.