Senior Manager – Performance Marketing / Paid Media
Location: Gurugram
Experience: 10 - 12+ Years
Department: Digital Marketing / Performance Marketing
Employment Type: Full-time
About the Role
We are looking for an experienced Senior Manager – Performance Marketing to lead paid acquisition and revenue growth across our global e-commerce brands — Covers & All, Tarps & All, BannerBuzz and Best of Signs.
The ideal candidate should be strongly hands-on with Google Ads, e-commerce growth, analytics and performance optimization, while also having the ability to lead a team and develop scalable paid-media strategies across international markets.
Key Responsibilities
- Own paid-media strategy, budgets and revenue growth across multiple brands and international markets.
- Lead Google Ads across Search, Shopping, Performance Max, Demand Gen and YouTube.
- Manage and optimize Microsoft Ads and other paid acquisition channels.
- Drive improvements in ROAS, CAC/CPA, conversion rate, revenue and overall marketing efficiency.
- Develop campaign structures, keyword/product segmentation, bidding, audience and budget strategies.
- Own Google Merchant Center, product feeds and feed-related performance issues.
- Build monthly/quarterly media plans, revenue forecasts and budget allocation strategies.
- Analyze campaign, product, category and customer-level performance to identify growth opportunities.
- Conduct competitive, search-term, Auction Insights and incremental-growth analysis.
- Work closely with Technology, Product, Creative, Analytics and Finance teams to improve paid-media performance.
- Own conversion tracking, attribution and funnel measurement across the customer journey.
- Drive A/B testing across campaigns, creatives, landing pages, offers and audiences.
- Identify and implement AI, automation and emerging advertising opportunities.
- Mentor and manage the performance marketing team and establish strong optimization/QA processes.
Must-Have Skills
- 8–12+ years of experience in Performance/Digital Marketing.
- Strong hands-on experience with Google Ads and e-commerce advertising.
- Proven experience managing large paid-media budgets and delivering revenue growth.
- Strong expertise in Search, Shopping/PMax, Demand Gen and YouTube.
- Strong knowledge of Google Merchant Center and product feeds.
- Excellent understanding of ROAS, CAC, CPA, MER, LTV, conversion rate and profitability.
- Strong analytical and problem-solving skills.
- Experience with GA4, GTM, Looker Studio and Excel/Google Sheets.
- Experience in international/multi-country e-commerce is preferred.
- Team management/mentoring experience.
- Strong understanding of attribution, conversion tracking and marketing analytics.
Good to Have
- Microsoft/Bing Ads
- Adobe Analytics / Customer Journey Analytics
- BigQuery / SQL
- Affiliate & Marketplace advertising
- AI/GenAI and marketing automation
- Experience with US, UK, Canada and Australia markets.